Customer Statistics
Customer Statistics
Quick Answer: This article covers customer statistics in GuestPoint.
From
the Overview tab, you get instant statistical information about your
customers. There are three sets of statistics and these are broken up for Companies and Guests.
The
‘Top By Revenue’ shows how much a customer has spent with you in the period
selected. You caneasily adjusttheperiodfrom1weekto12months.
The
statistics box only shows the Top 6. If you want to see all customers ranked by
how much they spentwithyouovertheperiod,click the ‘Print’ iconto seeallcustomers.Youcanalsoclickona customer’snameandopentheirCustomer screen toseealloftheirpastreservations.
The ‘Top New Companies’ and ‘Top New Guests’ only show customers that became customers in the period selected. Again, you can see all new customers for the period by clicking the ‘Print’ icon.
The ‘Top No Bookings’ shows a list of customers you have
potentially lost. These statistics show how much a customer spent in the last 12 months but have not had a booking in the period
selected. In the example above, “Marvel Comics” spent $3,909 over
the last 12 months but nothing in the last 2 months. This very useful statistic can alert you to customers who have
not stayed at your property and may be lost business.
Onceamonth,clickonthecustomer’sname togettheirphonenumberandmakeacall. Maybethereisanew
personbookingaccommodationandtheydon’tknowaboutyou.