Emailing Customers
Emailing Customers
Quick Answer: This article covers emailing customers in GuestPoint.
Once you have made a selection and can see the results from the Customers smart search,
you can easily email these customers. You can
individually select the ones you want to email, or tick the box at the top of
the column to select them all.
To start your email to the selected guests, click
‘Send Email’. This will display the Email
Services screen.
The
‘From Email’ details should default from the last email sent, but feel free to change
them as required. The number shown next to Guest Recipients is the number of guests selected with an email address. Any guests without an email address
are automatically excluded.
Next, enter your subject and attach a file, if required.
In the message section, you will most likely want to personalise each email. You can do this easily by inserting fields into the Message. For example, if you want your email to read “Dear John”, type Dear and a space, then click ‘Insert Field’ and select ‘First
Name’. This will put «FirstName» into your message. When GuestPoint® sends the messages,
it will automatically merge each guest’s first name into their email. You
can preview your emails by clicking ‘Preview’ and pressing Forward and Backward to see the emails.
When everything is perfect, click ‘Start Sending’ and GuestPoint® will do the rest.
If
you tick ‘Unsubscribe Email’, GuestPoint®
will put an Unsubscribe link at the bottom of each email sent. This allows guests to opt
out of your future emails. If they click the link, they will be taken to a web page to unsubscribe. If
they unsubscribe, the ‘Do Not Email’ field in the Guest screen will be ticked and they will automatically be excluded from future emails.