Emailing Customers

Once you have made a selection and can see the results from the Customers smart search, you can easily email these customers. You   can individually select the ones you want to email, or tick the box at the top of the column to select    them all.

      

To start your email to the selected guests, click ‘Send Email’. This will display the Email Services screen.

      

The ‘From Email’ details should default from the last email sent, but feel free to change them as required.  The number shown next to Guest Recipients is the number of guests selected with an email address. Any guests without an email address are automatically excluded.

Next, enter your subject and attach a file, if required. In the message section, you will most likely  want to personalise each email. You can do this easily by inserting fields into the Message. For example, if you want your email to read “Dear John”, type Dear and a space, then click ‘Insert Field’ and select ‘First Name’. This will put «FirstName» into your message. When GuestPoint® sends the messages, it will automatically merge each guest’s first name into their email. You can preview your emails by clicking ‘Preview’ and pressing Forward and Backward to see the emails.

When everything is perfect, click ‘Start Sending’ and GuestPoint® will do the rest.

If you tick ‘Unsubscribe Email’, GuestPoint® will put an Unsubscribe link at the bottom of each  email sent. This allows guests to opt out of your future emails. If they click the link, they will be taken to a web page to unsubscribe. If they unsubscribe, the ‘Do Not Email’ field in the Guest screen will be ticked and they will automatically be excluded from future emails.

• Related Articles

• Exporting Customers

  Just like selecting customers to email, you can select them and export their information into Excel® or a Text File. This is useful if you are using another software program to do your marketing. When you have selected the customers you want to ...

• Customers

  Each of the three Customer Tabs provides the same functionality. To simplify, we will  focus on the Guests Tab, but most options are available in Companies and Agents.        Inside the Guests folder, you can search for any guest. Just type in part ...

• Introduction to the Customers Tab

  The Customers tab is the place to access information about your customers and communicate with  them. You can also deal with any duplicate records. Customers are divided into three groups: 1.      Guests– these are the guests who stay in your ...

• Customer Statistics

  From the Overview tab, you get instant statistical information about your customers. There are  three sets of statistics and these are broken up for Companies and Guests.               The ‘Top By Revenue’ shows how much a customer has spent with you ...

• Merge/Delete Records

  From the Customers tab you can merge and delete duplicate records for Guests, Companies and  Agents. Search for and select the duplicate records then click ‘Merge/Delete Records’. ​         You have the option of selecting the record to keep and the ...